About Us

Hello everyone.

I'm Nivaldo Nieto, co-founder of Fitsoul Store.


One day, a Spanish immigrant with a heart of gold who came to America in 1951, told me something I will never forget: "Take care of your mother and study". These were the last words I heard from him as he lay in a hospital bed. He was my father.

The seed for the creation of our company came at a key moment in my career, when there was no Plan B. Our other Plan, Plan A, is to do an excellent job with a team of people motivated to offer the best to our clients.

Our logo is inspired by strength and support.
Symbolically, a blue bird is related to modesty, confidence, happiness on many levels, be it contentment or joy. Movement to a new higher level of existence.
Green is related to birth, life, strength and energy.
Red is action, vitality and is an activating color for the human being and helps to generate movement and attitude to achieve goals.
I chose the origami bird because I admire this technique which, besides being beautiful, represents hope and loyalty.

Compared to the big brands, which manufacture and market really incredible garments, Fitsoul Store stands out for its originality without losing the essence.
Yes, we have decided to design very colorful clothes. Our race has been expressing itself through colors for at least 35,000 years. Our ancestors made up and decorated their caves using charcoal, some minerals, mixed with animal fat or vegetable resins.
Times have changed a lot...
Even so, and scientifically proven, we are influenced by colors.

What do we at Fitsoul want?

Among many other things, to give more colors, motivation, joy and originality to the world.
To create products that express fidelity to our principles, offering an honest essence and not simply based on appearance.

FITSOUL protects values such as :

Kindness versus rudeness;

Closeness versus distance;

Respect versus inattention;

Creativity versus mediocrity;

Belief versus doubt.

It will be a great pleasure for us to have you as a client and, why not, as a friend.



Thank you very much.


Fitsoul Team, Luna Ortega & Nivaldo Nieto