About Us

Hello everyone,

I am Nivaldo Nieto, co-founder of FITSOUL. I was born in São Paulo, son of a Spanish immigrant father and a Brazilian mother. Two decades ago, I decided to return to Spain to reconnect with my roots.
The seed of FITSOUL was planted at a crucial moment in my career, when there was no room for a Plan B. At no point along the way have I ever considered a Plan B.
Our only plan, Plan A, is to achieve excellence with a team of motivated people who practice ethical fashion to deliver the best to our customers.

Our logo, an origami bird, is inspired by strength, hope and loyalty.

The blue of the bird symbolizes modesty, confidence and happiness, while the green is related to birth, life, strength and energy.

Red is a color that generates action and vitality, helping to achieve goals.

At FITSOUL, we excel at designing colorful and original garments, inspired by the human tradition of expressing ourselves through colors for at least 35,000 years. Our ancestors used charcoal, minerals, animal fat and vegetable resins to decorate their caves. Although times have changed, it is still scientifically proven that colors influence us.

Unlike the big and excellent brands that manufacture beautiful clothes and launch several collections a year, FITSOUL focuses on the sustainability of the planet. We are not part of the group of companies that pollute the environment in an exaggerated way. Textile giants dispose of 92 million tons a year in landfills, while FITSOUL's waste is almost non-existent. We manufacture excellent quality clothing, designed only after you place your order, without having stock.

We work with clear policies of respect for nature. You can find more information in the “Sustainability & Responsibility” section.
We want to give more color, motivation, joy and originality to the planet, creating products that express fidelity to our principles and encourage conscious consumption. All this with an undeniable respect for Mother Nature, the great teacher.

FITSOUL protects values such as kindness, closeness, respect, creativity and belief.
It will be a pleasure to have you as a customer and, why not, a friend.

Thank you very much,

Nivaldo Nieto.